Question
Managers can effectively use a Business Pitch Deck to understand investors' perspectives by using it as a tool for conversation rather than a one-way presentation. The Pitch Deck should be designed to encourage dialogue, allowing managers to ask questions and understand the investors' point of view on their problem before presenting the solution. This approach allows for a deeper understanding of the investors' perspectives and needs. It's also important for managers to listen more and speak less, taking into account the feedback and concerns of the investors.
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The managers surveyed say that few decision-makers actually are interested in being "pitched." They want the pitching team to listen, ask questions and deeply understand the investors' point of view on their problem before hearing the solution. And the more senior the audience, the more they want to have a conversation, to be heard and to hear what you think of their challenge, the researchers found. "I wish they listened more and spoke less," was a feedback from one of the executive respondents.
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