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Marketing objectives can be qualified by ensuring they are specific, measurable, achievable, relevant, and time-bound. This is often referred to as the SMART criteria. Specific means the objective is clear and well-defined. Measurable means the objective can be tracked and evaluated. Achievable means the objective is realistic and can be accomplished within the available resources. Relevant means the objective aligns with the overall business goals. Time-bound means the objective has a specific timeline for completion.
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Use this slide to communicate the results of your Segmentation, Targeting and Positioning (STP) research. This means talking about your strategy to Segment your market, Target your best customers and Position your offering. Introduce main marketing objectives (brand's defined goals) to your stakeholders with this slide. Make sure that your objectives are specific, measurable, achievable, relevant and time-bound. Also mention, how you'll will qualify them. Marketing executives are often challenged with justifying budgets to the company leadership. That is why discussing financial objectives is imperative. Talking about expenses upfront will better your chances of staying within the allocated budget.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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