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Modern businesses can learn from the transformation of copying technology from 1900-1950 by understanding the importance of innovation and adaptation. The shift in public perception of copies from negative to positive was largely due to technological advancements and the ability of businesses like Xerox to adapt and provide solutions to existing problems. This teaches modern businesses the value of innovation, the need to constantly evolve with changing times, and the importance of addressing customer needs and concerns.
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Through the early 1900s, the word "copy" had a decidedly negative connotation in the public's impression. Copies were seen as fake, fraudulent, cheap, and generally unfavorable. Business owners worried that copies might present opportunities for the theft of sensitive information or simply cause clutter and confusion in general. As industry and modern business came along, these ideas changed. Xerox was part of that shift. From 1900-1950, copying technology crept along, and by 1950 the best way to create a copy was still to use carbon paper.
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A favorite read of Bill Gates and Warren Buffett, this book moves beyond the flashy advice of business newbies and provide relevant insights that stan...
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