How can PEST Analysis help in identifying opportunities and threa

PEST Analysis is a strategic tool used to evaluate the impact of external factors on a business. It stands for Political, Economic, Social, and Technological analysis. It helps in identifying opportunities and threats in a business environment by examining these four factors.

Political factors can reveal government regulations or policies that might affect the business. Economic factors can show the economic conditions, economic policies, and market trends. Social factors can provide insights into the societal norms, demographics, and cultural trends. Technological factors can highlight the impact of emerging or existing technology, innovation in the industry, and technological changes.

By understanding these factors, a business can anticipate potential opportunities and threats and make strategic decisions accordingly.

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Use this slide to stress the importance of PEST Analysis. Many outside factors can affect operations and marketing of a company, so knowing in advance what kind of a change is coming, will help to make better decisions. With this slide, communicate any statistics and quantitative data associated with your findings in relation to each of the factors: political, economic, social, technological, environmental and legal that might bring opportunities or pose threats. "Mind mapping" is a useful tool for conducting the . This technique allows you to capture large amounts of data without drowning in it. Use this slide to demonstrate your "Mind Map" and provide a complete picture view.

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PEST Analysis

Dive into competitiveness data and take into account the dynamics of your venture’s financial, technological and market performance with our PEST Anal...

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