Sales control tools can be used to assess performance and improve progress in several ways. They can track and measure sales activities, providing data on the effectiveness of sales strategies and tactics. This data can be analyzed to identify areas of strength and weakness, and to determine where improvements can be made. Sales control tools can also help in setting and monitoring sales targets, and in tracking progress towards these targets. They can provide insights into customer behavior and preferences, which can be used to refine sales strategies and improve customer engagement. Finally, sales control tools can facilitate communication and collaboration within the sales team, helping to ensure that everyone is working towards the same goals.

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For your sales concept development, conduct a competitive audit of your market landscape. There are other brands that are older and offer a wider range of personal electronic gadgets than you. But your differentiation lies in a covetable brand image that is accessible for the average consumer. In this case, the target groups may include anyone from college students to middle-aged customers. To reach them, you advertise everywhere from online to billboards. (Slide 4)

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Sales Strategy

How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales...

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