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Startups can apply Brené Brown's concept of vulnerability to foster growth by embracing risk, uncertainty, and exposure. This involves creating a culture where team members feel safe to take risks, share their ideas, and admit their mistakes without fear of judgment or punishment. This openness fosters trust and connection among team members, which are crucial for collaboration and innovation. Furthermore, startups should encourage feedback and avoid defining themselves by what others think of them. Instead, they should focus on their mission and values, and be brave in their pursuit of their goals.
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Brown defines vulnerability as the emotion we experience during times of risk, uncertainty, and exposure. It is not a question of winning or losing but of showing up when you don't know the outcome. Vulnerability does not mean weakness and it isn't something we can avoid—as a species, we are hardwired to want to connect. Trust and vulnerability grow together, over time. Marriage expert John Gottman PhD has found that trust is "built in very small moments." If we avoid connection with others and shield ourselves from feedback, we stop growing. And, if we define ourselves by what others think of us, it's hard to be brave. But, if we stop caring about what anyone thinks, we're too locked away in our armor to make authentic connections.
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As the speaker and researcher of one of the five most-viewed TED talks in the world, Research Professor Brené Brown shares the essential skills that u...
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