How can the allocation of funds across product lines enhance the discovery and growth of new opportunities?

The allocation of funds across product lines can enhance the discovery and growth of new opportunities by allowing a company to invest in and budget for work based on portfolio distribution and the stage of the work. By allocating funds for things that are ready to be built, setting aside money for discovering new opportunities, and allocating more funds to grow those opportunities as they are validated, a company can effectively manage its resources and foster growth.

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Tied in to this is the budgeting process. Most companies have a rigid annual funding cycle, but a product-led company should approach the funding of product development like a venture capitalist: invest in and budget for work based on portfolio distribution and the stage of the work. Allocate funds across product lines for things that are ready to be built; set aside money for discovering new opportunities; and allocate more funds to grow those opportunities as they are validated.

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Escaping the Build Trap: How Effective Product Management Creates Real Value

How do you get ahead of your competitors and deliver actual value for your customers? It takes more than just launching one new feature after another....

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