How can the concept of discovery-driven planning be applied in today's business environment?

Discovery-driven planning can be applied in today's business environment by replacing conventional business planning when it comes to innovation. Instead of seeing assumptions as facts, they should be seen as guesses that need to be tested and questioned. The discoveries that result from this testing are critical to creating something new. These discoveries can then be used to determine the direction and focus of an evolving plan. This approach allows businesses to adapt and innovate in a rapidly changing environment.

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Discovery-driven planning must replace conventional business planning when it comes to innovation. Where conventional planning would tend to see assumptions as facts, discovery-driven planning sees them as guesses that must be tested and questioned. The "discoveries" that result from testing assumptions are critical to creating something new. These discoveries are used to determine the direction and focus of an evolving plan.

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