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Startups can utilize the concept of 'sticky ideas' for their growth by incorporating the six qualities of sticky ideas: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. A simple idea is core and compact, communicating profound insights in few words. Unexpected ideas introduce the element of surprise, keeping interest alive. Concrete ideas help people understand and collaborate, using images, language, and objects. Credibility ensures people believe in your message. Emotional ideas make people care, and stories get people to act. By using these tactics, startups can create ideas that are understood, remembered, and have a lasting impact, thereby influencing their audience's opinions or behaviors positively.
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The six qualities of sticky ideas are simple, unexpected, concrete, credible, emotional, and story-like. A simple message design is core and compact, like a proverb. It communicates profound insights in few words. Tactics for making your messages simple include using prioritization, taking advantage of schemas, and putting generative analogies into play. Ideas are unexpected when they introduce the element of surprise, yet keep one's interest. Ways to make your ideas unexpected include breaking a pattern, pushing to uncommon sense, and using the gap theory. The gap theory relies on the premise that people want to know more about something when they realize they are lacking in knowledge. Communicating concretely helps people understand and collaborate on your ideas. Using images, language, and objects, creating experiences, and taking advantage of schemas can be helpful here. All the prior qualities don't matter if people don't believe your message, so credibility is important. Credibil...
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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