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The concept of 'sticky' ideas can be applied in a startup environment in several ways. Firstly, startups can use this concept to create memorable and impactful marketing campaigns. By making their ideas 'sticky', they can ensure that their message is understood, remembered, and has a lasting impact on their target audience. Secondly, startups can use 'sticky' ideas to shape their product development. By creating products that are easy to understand and remember, startups can increase the likelihood of their products being adopted by consumers. Lastly, 'sticky' ideas can be used in internal communication to ensure that all team members have a clear and consistent understanding of the company's goals and strategies.
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The U.S. military has a history and reputation of a regimented chain-of-command. The meticulously outlined plans dictate the fate of thousands. But there's a reason the term "fog of war" also exists. Sure, a plan sounds good at the outset, but it is impossible to build in contingencies to account for real life: weather, unexpected maneuvers, damage to equipment or transportation. More importantly, who could recall those contingencies during a dangerous and chaotic war zone?
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.