How can the Eliminate-Reduce-Raise-Create grid from the Blue Ocea

The Eliminate-Reduce-Raise-Create (ERRC) grid from the Blue Ocean Shift is a tool that helps companies to analyze and improve their current product or service by challenging the status quo. The grid consists of four actions: Eliminate, Reduce, Raise, and Create. 'Eliminate' involves identifying factors that the industry has long competed on and eliminating them. 'Reduce' means identifying and reducing the factors that are over-designed in the product or service. 'Raise' involves identifying factors that should be raised well above the industry's standard. Lastly, 'Create' means identifying and creating new factors that the industry has never offered. By applying these four actions, companies can break away from the competition, create new demand, and make the competition irrelevant.

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Give an overview of the current red ocean reality in the industry and make the case for a Blue Ocean Shift. The team presents each of the strategic options they created, summarizing the benefits for buyers or users and outlining the economic benefits to the organization. Attendees move around the room, visiting a display station for each option with poster-sized versions of the to-be Canvas from Step Four and the Eliminate-Reduce-Raise-Create grid. The attendees vote for the options they consider most compelling. One this is complete, ask attendees for the rationale behind their votes. The executive team decides which Blue Ocean option to pursue.

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Blue Ocean Shift

Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...

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