How can the insights from a product features audit guide the functionality of a product?

Insights from a product features audit can guide the functionality of a product by identifying which features are most used and valued by the customer base. This validation method helps to clarify what users genuinely value about your product, feature by feature. Based on these insights, you can decide which functionalities to focus on and improve, and which ones to avoid or eliminate. This can help in enhancing the overall user experience and the value proposition of the product.

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So how do you determine where the value of your product or service comes from? A product features audit assesses who within the customer base uses what feature and how frequently they use that feature. This is a validation method to clarify what users genuinely value about your product, feature by feature. This insight guides what functionality you should hone in on and which to avoid.

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Value Proposition (Part 2)

How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...

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