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The lessons from "Growth Hacker Marketing" can be applied in today's business environment by adopting a test-and-learn approach and rapid experimentation across marketing channels. This can help in understanding customer behavior and preferences, thereby enabling businesses to tailor their products and services accordingly. Additionally, businesses can strive to exceed customer expectations to drive word of mouth and create a viral environment. They can also leverage influencers and maximize visibility to increase the chances of their product or service going viral.
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Going viral is the Holy Grail of marketing, and many marketers struggle to understand how to make it happen. Readers will learn here that there are proven methods that take some of the mystery out of this powerful marketing channel. The premise behind going viral is simply that happy customers like to talk. If companies deliver experiences that exceed expectations, it will drive word of mouth and create a viral environment. Readers will learn that this organic process can be accelerated, decreasing the time for a product to take hold. By getting a product in the hands of influencers and taking every opportunity to increase visibility, the chance of going viral increases.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
Download and customize hundreds of business templates for free
Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and increase your return on investment. Read this book summary to discover how to get, keep, and realize value from customers.
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