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The lessons from "Hooked" can be applied in today's digital marketing environment by understanding and influencing consumer habits. Marketers can design their digital strategies to create user habits that are almost autonomous. This can be achieved by creating addictive content or products that tap into basic human tendencies. For instance, using triggers that prompt users to take action, making the action easy to do, providing variable rewards that create a desire to repeat the action, and finally, getting the user invested in the product. This strategy can lead to higher user engagement and customer retention.
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This book gives readers real-world insights into creating and nurturing user habits that become almost autonomous. Readers will learn how to design and build products that customers love. The book gives examples of successfully "hooking" customers that are behind many well-known products such as Twitter, Pinterest, and Instagram. Readers will learn that by creating a product that is designed to be addictive, they can use some of the most basic tendencies of human behavior to make a product a habit.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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