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The practical tools mentioned in 'Blue Ocean Shift' guide the process of creating a new offering by translating a blue ocean perspective into a tangible product or service. These tools help in asking different questions, looking at the far horizon, and pondering what could be. They also embrace the concept of humanness, inspiring people and building their confidence, so that they drive the process forward and can successfully implement the shift to a blue ocean.
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Adopting a blue ocean perspective: looking to the far horizon, recognizing that different questions have to be asked, and pondering what could be; Having practical tools that guide the process: these will translate a blue ocean perspective into a whole new offering; Embracing the concept of humanness: inspire people and build their confidence, so that they drive the process forward and can successfully implement the shift to a blue ocean.
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Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...
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