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The practice of using a written target account list can be applied in today's sales environment by having salespeople carry around or post a written target account list. This can be more effective than scrolling through screens on a CRM system. Handwriting or printing off a one-page list of target accounts and posting it by your desk can serve as a constant reminder of your sales targets and can help keep you focused and organized.
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It may sound crazy in the age of iPads, smartphones, and comprehensive CRM systems to ask salespeople to carry around or post a written target account list. But in reality, it is still effective. Scrolling through screen after screen of the CRM is no substitute for handwriting your one-page list of target accounts, or printing it off and posting it by your desk.
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Do you find that most of your sales efforts go to waste? Understand the top reasons why people fail to generate new sales and become a true sales hunt...
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