Question
The principles from "This is Marketing" can be applied in today's business environment by focusing on the change you want to make in the world and using marketing to spread your ideas and make an impact. Your strategy should be long-lasting and your tactics should be flexible, changing as needed to achieve your strategy. Empathy and service are key components of effective marketing today, as they help to understand and meet the needs of your audience.
This question was asked on:
Your goal is the change you seek to make in the world. Your strategy is the long-lasting way you're investing in reaching that goal. Your tactics are the many, many steps you take on behalf of your strategy. Change your tactics the minute you decide they are not helping you to achieve your strategy.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
