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The principles mentioned in the book can be applied to other areas of business by being prepared, creating value, and engaging customers. Being prepared could mean understanding the market, knowing your product, and being ready to address customer concerns. Creating value could be about offering high-quality products or services, providing excellent customer service, or offering competitive prices. Engaging customers could involve effective marketing strategies, excellent customer service, and building strong relationships with customers.
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People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...
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There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale. Another is about creating value for the customer. The last is about engaging the customer in a way so they'll feel fully convinced that the product or service is for them.
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