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The test-and-learn method can be applied to different industries by using it in product development and finding the most effective growth strategies. It involves taking a product to market to identify the most effective channels, based on market feedback. The campaign can then be modified using the same methods from the first step.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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Readers will learn that the test-and-learn approach applies to product development and in finding the most effective growth hack. Once the product from the PMF efforts is ready, it's time to take it to market to see what channels will be the most effective. Readers will find these channels by listening to the feedback from the market. Then, they can modify the campaign using the same methods from the first step.
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