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Traditional retail companies can apply the innovative approaches discussed in Shoe Dog by fostering a strong team spirit and trust within their organization, similar to the Buttface team at Nike. They can focus on their customers, in Nike's case, the athletes, and build trust with them. They can also adopt an "us against the world" approach to overcome challenges. This involves being resilient and resourceful in the face of obstacles, such as supply issues or regulatory hurdles.
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In the early days, the Nike management team, the Buttface team, identified strongly with each other and trusted each other. That spirit and ethos came to embody the entire company, where the focus has always been on the athletes and on building trust. The company's "us against the world" approach helped them to overcome some formidable challenges: losing their main Japanese supplier, solving the problem of uneven supply and excess inventory, and even taking on the government over import taxes.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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