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Traditional sectors like manufacturing or retail can apply growth hacking strategies to increase user activation by being open to innovative ideas and conducting experiments. For instance, they can develop products that track the effectiveness of their marketing strategies. They can also make changes to their sign-up process based on the insights gained from these experiments. For example, asking for a user's work email at the sign-up stage if it's found that those users are more active. It's all about finding creative, low-cost strategies to retain customers and increase growth.
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Be open to out-of-the-box ideas when designing experiments for this stage. For example, HubSpot developed Sidekick, a product that tracked the effectiveness of email marketing. Through growth hacking, they discovered that users who signed up with their work emails were much more active than those who provided a generic personal account. Therefore, they asked for a user's work email at the sign-up stage. This change, among other experiments, dramatically increased user activation.
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How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
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