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Traditional sectors like retail or manufacturing can apply the concept of identity to influence customer behavior by creating a sense of belonging and community around their products or services. This can be achieved by aligning their brand values with those of their target audience, creating products that reflect the identity of the customers, and marketing campaigns that appeal to the identity of the customers. For example, a retail store can create a line of products that reflect the lifestyle and values of a particular group, and then market these products in a way that reinforces this group's identity. This can influence the customers' behavior as they are more likely to purchase products that align with their identity.
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A second way to get people to care is to tap into their sense of identity and exert a "peer pressure" tactic of sorts. Some interesting research on voting behavior shows that people, contrary to common sense, do not vote in their self-interest. They don't vote for policies that would benefit their particular tax bracket or move forward legislation that would enhance their personal situation. Instead, studies have shown that people vote based on identity – how they think someone "like themselves" should vote. "In forming opinions, people seem to ask not 'What's in it for me?' but rather, 'What's in it for my group?"
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.