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The DMAIC (Define, Measure, Analyze, Improve, Control) model could have influenced the decisions made by Sony and Microsoft by providing a structured approach to problem-solving and decision-making. In the Define phase, both companies could have clearly outlined the issues they were facing. In the Measure phase, they could have collected data on the impact of their proposed changes. In the Analyze phase, they could have used this data to understand the potential effects of their decisions. In the Improve phase, they could have developed and implemented solutions, and in the Control phase, they could have monitored the results and made necessary adjustments. This could have potentially prevented the backlash they received from their decisions.
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Over the last 20 years, Sony's Playstation and Microsoft's Xbox have been neck and neck for the top-selling game console with each new generation. But both companies made decisions they had to walk back this year: Xbox decided to raise the cost and charge gamers the same price they would pay for a whole year of its Xbox Live Gold service, only now they would only get six months. Playstation also angered fans when it decided to shut down the legacy Playstation network stores, also ultimately deciding to walk back the decision.
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