How did Burger King utilize intelligent personal assistant device

Burger King utilized intelligent personal assistant devices in their marketing campaign by creating a bold and innovative strategy. They saw an opportunity to leverage the emerging technology of these devices to do something exciting. Despite some backlash and trolling activity, the campaign was overall successful. However, the specific details of how they utilized these devices are not provided in the content.

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Despite the fact that the move made some people (and companies, as Google wasn't exactly thrilled with the campaign) furious and spiked trolling activity, overall, the campaign was bold and enormously successful. "Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices," Burger King representative told "Reuters."

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Marketing Communications

Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...

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