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Business Insider and Forbes had different strategies for attracting millennial readers. Business Insider, under the leadership of CEO and editor-in-chief Henry Blodget, aggressively expanded its Insider platform to attract more millennial readers. On the other hand, Forbes used its '30 Under 30' list as a marketing tactic to attract young readers. However, according to Comscore data from 2015, Forbes still lagged behind Business Insider in terms of unique visitors between the ages of 18-34.
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According to Comscore data, Forbes still lagged behind Business Insider when it came to unique visitors between the ages of 18-34 in 2015. The BI CEO and editor-in-chief Henry Blodget had been aggressively expanding Insider to attract even more millennial readers, and most of the company had recently been acquired by Axel Springer. (source)
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We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how ...
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