Question
HubSpot used growth hacking to increase user activation by developing a product called Sidekick that tracked the effectiveness of email marketing. They discovered that users who signed up with their work emails were much more active than those who provided a generic personal account. Therefore, they started asking for a user's work email at the sign-up stage. This change, among other experiments, dramatically increased user activation.
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Be open to out-of-the-box ideas when designing experiments for this stage. For example, HubSpot developed Sidekick, a product that tracked the effectiveness of email marketing. Through growth hacking, they discovered that users who signed up with their work emails were much more active than those who provided a generic personal account. Therefore, they asked for a user's work email at the sign-up stage. This change, among other experiments, dramatically increased user activation.
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