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Lou Gerstner tackled the culture clash at IBM during its turnaround by implementing bold leadership and a strategy for the future. He made tough decisions and motivated others to follow his lead. Gerstner chose to keep IBM together, dramatically reduce prices, enter the new realm of services, and reorganize around industries rather than geographies. The biggest challenge was the culture clash, which he addressed by imbuing IBM with new values of competitiveness and customer-focus, replacing the previous culture of complacency and staunch traditionalism.
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Surviving a crisis requires bold leadership, a strategy for the future, tough decisions, and the ability to motivate and inspire others to come along with you. IBM's turnaround leader Louis Gerstner implemented these tactics and more, making calls to keep IBM together, dramatically reduce prices, enter the new realm of services, and reorganize around industries rather than geographies. Learn his reasonings and how he kept IBM afloat after giving the business no more than a 20% chance of making it through their downturn. An even bigger challenge was the culture clash that stormed as he imbued IBM with new values of competitiveness and customer-focus in place of complacency and staunch traditionalism. Learn his communication philosophy and the nine strategies he chose to motivate others.
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Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Gerstner’s playbook on how to reinvigorate a quickly ...
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