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Project Greyball was a program developed by Uber that used technology to evade regulators. This was a significant shift in the transportation industry as it challenged the traditional regulatory frameworks. The program used data from the Uber app and other methods to identify and avoid officials who were trying to clamp down on the ride-hailing service in areas where it was not yet approved. This allowed Uber to operate in regions where it was not yet legal or faced resistance, thus disrupting the existing paradigms.
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Within a month of the Bloomberg video, NYT released explosive allegations about project Greyball, Uber's sophisticated system to evade regulators. The company employed a corporate espionage force of ex-CIA, NSA and FBI employees to spy on government officials and serve them an identical fake version of Uber populated with ghost cars. Greyball ensured that Uber's drivers would not be booked. As a result, Uber's image went from an aggressive bully to actual obstruction of justice. Employee attrition rates grew, employee attendance at work shrank and protests in front of the Uber Headquarters became a weekly occurrence.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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