Question
Steve Jobs' strategic decisions had a significant impact on Apple's market share. When he returned to Apple, the company had a shrinking market share of about 4% in the PC market. Jobs made a series of shrewd and necessary business choices that made sense. His decisions helped to revitalize the company and increase its market share. His strategy included focusing on innovation, simplifying the product line, and creating products that met consumer needs and desires.
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When Steve Jobs first returned to Apple, he didn't do much that was remarkable. Given Apple's shrinking market share (about 4% of the PC market when he rejoined), he did what any right-thinking strategist would do, according to Rumelt: he made a series of shrewd, necessary business choices that made sense.
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