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The 'hurdler' persona of the 3M worker who invented masking tape was instrumental in overcoming the initial rejection of his idea. Despite the obstacles, he persisted with his idea, demonstrating the 'hurdler' persona's ability to overcome roadblocks and delays. He creatively used his limited budget to purchase the necessary equipment, thereby bending the rules to keep his idea alive. This determination and innovative approach eventually led to the creation of a product that generated millions for the company.
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The hurdler understands that innovation requires the ability to overcome obstacles. Roadblocks and unexpected delays are just part of the process, and this persona focuses on getting past those obstacles. The 3M worker who invented masking tape had the idea rejected in the beginning, but he stuck with it and kept the idea alive. Since his budget was $100, he used a series of $99 purchase orders to buy the equipment he needed to produce the first run. By bending the rules, he created a product that made the company millions.
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Design firm and idea factory IDEO has developed ten personas for innovation. These talents, or roles, help teams focus from different points of view t...
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