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The #deleteuber movement had a significant impact on Uber's business. It started when Uber turned off its surge pricing during a strike by Muslim taxi drivers at the New York airport in 2017, which was interpreted as an attempt to profit off refugees. This led to a public backlash, with the hashtag #deleteuber trending on social media. Celebrities shared pictures of them deleting the Uber app, and within a week, over 500,000 people had deleted their Uber accounts. This incident gave a boost to Uber's competitor, Lyft, as many users switched to using their service instead.
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When Trump announced his new immigration policy in 2017, Muslim taxi drivers of New York organized a strike at the airport, which lead to a surge in demand. As a result, Uber turned off its surge pricing to enable commuters to reach the airport. Activists interpreted Uber's action as an attempt to break the strike to profit off refugees. Suddenly, #deleteuber was trending. Celebrities shared pictures as they began to delete their Uber app. Over 500,000 people deleted their Uber accounts within the week, which gave a new lease of life to Uber's competitor, Lyft.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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