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The Google Home of the Whopper campaign by Burger King was a standout marketing campaign in 2017. It was estimated to have earned $135 million in media and received a top creative award at Cannes Lions. The campaign was innovative in its use of technology, using a TV commercial spot to activate Google Assistant in people's homes.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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