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The iPhone and the App Store facilitated software distribution for Uber by making it nearly effortless to reach millions of users. In 2008, when Uber was launched, the iPhone and the App Store were already popular platforms. Uber, being a mobile application, could easily be distributed and downloaded by users worldwide through the App Store. This eliminated the need for physical distribution channels and made it possible for Uber to quickly scale and reach a global audience.
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In 2008, it was a perfect time to launch Uber. 75% of American households had computers with internet access, and Amazon Web Services had dramatically reduced the infrastructural costs involved to launch a company. Finally, the iPhone and the App store made software distribution to millions of users nearly effortless. Fuelled by the success of Facebook, Google, Instagram and Snapchat, venture capital flooded Silicon Valley and shifted the balance of power from Venture Capitalists to founders.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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