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The iPod was the first device to emerge from Apple's digital hub strategy. In the early 2000s, music players were complex and could only hold a few songs. The iPod, however, could hold a thousand songs and was incredibly user-friendly. Steve Jobs, Apple's CEO, ensured this simplicity with a mantra that no song or function should take more than three intuitive user-clicks. Jobs shifted $75 million of the marketing budget to the iPod, significantly outspending competitors. He believed that the iPod would associate Apple with innovation and youth, which would boost sales of all Apple products. This strategy was successful, with the iPod dominating the market and driving Macintosh sales. By January 2007, iPod sales accounted for half of Apple's revenues.
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The iPod was the first device that emerged from the digital hub strategy. Music players in the 2000's were incredibly complicated to use and could hold only a dozen songs. The iPod held a thousand songs and was stunningly easy to use. Jobs had a simple mantra to ensure design simplicity: No song or function can take over three intuitive user-clicks. Jobs moved $75 million of the marketing budget to the iPod, outspending his competitors a hundred times over. He believed that the iPod would associate Apple with innovation and youth, spurring the sales of all products. Apple completely dominated the market, and iPod sales drove Macintosh sales. By January 2007, iPod sales were half of Apple's revenues.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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