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The theories in 'Be Obsessed or Be Average' challenge existing paradigms in leadership and business by advocating for the positive use of obsessions. Traditional views often see obsessions as negative or harmful. However, this book argues that when controlled and focused, obsessions can be a powerful tool for success. It challenges the 'epidemic of average' and encourages leaders to be obsessed with sales, customers, and teamwork. This approach contradicts common practices that promote balance and moderation in business.
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Obsessed people are natural leaders, in business and in life. As a leader, be willing to exert control. Good leadership requires control, and by controlling the process, results will be controlled as well. Moreover, solid business skills are necessary to succeed. Therefore, leaders must be obsessed with: (1) sales, (2) customers, and (3) teamwork.
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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