How do the theories presented in 'Escaping the Build Trap: How Effective Product Management Creates Real Value' challenge existing paradigms or practices in product management?

The theories in 'Escaping the Build Trap: How Effective Product Management Creates Real Value' challenge existing paradigms in product management by advocating for a product-led approach. This approach emphasizes the role of product managers, strategic decision-making, experimentation and optimization, and supportive organizational culture. Traditional practices often focus on launching new features, but this book argues that real value is created by understanding customer needs and delivering products that meet those needs. It challenges the notion that more features equate to more value, and instead promotes a culture of experimentation and optimization to determine what product to build.