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The theories presented in Growth Hacker Marketing challenge existing paradigms in the field of marketing by emphasizing the importance of customer retention and growth through innovation. Traditional marketing focuses on acquiring new customers, but growth hacking suggests that keeping existing customers and improving their experiences can lead to more significant growth and profitability. This approach challenges the conventional wisdom and encourages companies to experiment across marketing channels and apply the results to product development and campaign structure.
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Growth hacking is not a one-and-done process. The book teaches readers that growth depends not only on getting new customers but on keeping customers coming back. Customer retention can also be one of the best ways to acquire new customers because these satisfied customers often introduce others to the product or service. A small increase in retention can create a larger increase in growth and profitability. This is why high-growth brands such as Zappos focus on innovation that creates better experiences and a better return.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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