How do the theories presented in "How to Win Friends and Influence People" challenge existing paradigms or practices in the field of relationship building?

The theories presented in "How to Win Friends and Influence People" challenge existing paradigms in relationship building by emphasizing the importance of genuine interest in others, active listening, and positive reinforcement. Traditional approaches often focus on self-promotion and persuasion, but this book suggests that building strong relationships is more about understanding and appreciating others. It also highlights the power of positive reinforcement, suggesting that recognizing and praising even minor improvements can significantly boost morale and foster continuous improvement, a concept that challenges the common practice of focusing on mistakes or shortcomings.