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Companies like Google or Apple typically implement a Phased Rollout for their new products or services by initially testing the launch with a small percentage of their user base. This allows them to identify and fix any unforeseen mistakes or bugs before rolling out to more users. The rollout is broken down into phases, with each phase involving a larger percentage of the user base. If all goes well in a phase, they proceed to the next one. Otherwise, they fix any issues before moving on. They also monitor success metrics such as adoption rate and crash-free sessions.
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Companies will often test a new launch via a Phased Rollout. Just dip your toe in, and feel for any unforeseen mistakes or bugs. Break down the rollout into phases and what percentage of the users will receive the new release at what phase. If all goes well, then proceed to the next phase. Otherwise, fix any hiccups before rolling out to more users. In this example, the rollout is in phase six, with 50% of the user base already receiving it. At the button, highlight success metrics such as adoption rate and crash-free sessions. (Slide 9)
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How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...
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