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A customer journey map helps in identifying the needs, emotions, and barriers of customers by visualizing the customer's experience from brand awareness to advocacy. It shows how different business components work together to influence customer decisions. In a tabular form, it also tracks the needs, emotions, and barriers that trigger or prevent actions to meet business objectives.
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A typical customer journey map visualizes what your customer goes through from brand awareness to advocacy. (Slide 1) The flows and arrows of a journey map can demonstrate how various business components work together to inspire customer decisions. (Slide 7) In a table form, a customer journey map also monitors the needs, emotions, and barriers that trigger or prevent actions to meet business objectives. (Slide 8)
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Gain a better understanding and deepen the insights on your customers or target users with our collection of Customer Journey Maps. Use this essential...
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