How does a free trial contribute to a successful sales funnel?

A free trial contributes to a successful sales funnel by providing value to potential customers upfront. It allows them to experience the product or service without any financial commitment, which can help build trust and establish a relationship. After the trial period, if the customers find value in the product or service, they are more likely to convert into paying customers. This strategy turns browsers into customers, as demonstrated by the sales funnel of Netflix.

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Gusten Sun, founder and CEO of Freedom Funnels, explained the sales funnel to Entrepreneur saying: "To give you a practical example... let's say you're a movie buff, but you want to stop spending so much money at the theaters. You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That's an example of a successful funnel, and that's the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That's the sales funnel of Netflix."

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Sales Funnel

How can you effectively convert visitors into loyal customers? Populate our Sales Funnel slides to analyze the beginning to end of the customer journe...

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