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A strategic roadmap is a specific type of business planning tool that visually communicates the strategic vision of a company. Unlike other tools, it provides a clear path from the current state to the desired future state, outlining the objectives that need to be accomplished in the near term. It helps to bridge the gap between vision and execution, making it easier to assess capabilities, define challenges, and generate ideas. Other business planning tools may focus more on financial projections, operational plans, or marketing strategies, but a strategic roadmap provides a holistic view of the company's strategic direction.
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A strategic vision is the clear guiding principle that will carry through the business. It's where every roadmap should start. Strategic Vision can include current, near-term, and future visions. Place details of the current vision in the first bubbles, then details of the future vision in the final bubble. In the middle, details for the near-term vision are the objectives that need to be accomplished. This helps visualize where the company is now compared to where it wants to go. (Slide 2)
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The right strategic roadmap not only helps to bridge your vision and execution but also does so in a visually communicative way. Use our Strategic Roa...
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