How does accepting the Status Quo influence the perception of your product or service?

Accepting the Status Quo can significantly influence the perception of your product or service. It pushes entrepreneurs and business managers to rethink all aspects of storytelling. This acknowledgment alone can spark a different discussion than previously experienced, even with the same customer or investor, and can set your product or service apart from all the other pitches. It allows your product or service to be seen in an entirely new light, which can enhance its appeal and value in the eyes of customers or investors.

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1. Your product or service will be seen in an entirely new light – accepting the Status Quo pushes entrepreneurs and business managers to rethink all aspects of storytelling. "This acknowledgment alone," Smerklo says, "will spark a much different discussion than previously experienced (even with the same customer or investor), and will set you apart from all the other pitches."

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Competitive Landscape Analysis (Part 2)

Evaluate your position in the market and familiarize how you compare against competitors to do more of the right things. Use this Competitive Landscap...

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