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Adidas' brand statement, "through sport, we have the power to change lives," contributes significantly to their brand image. It positions Adidas as a company that is not just about selling sports products, but about making a positive impact on people's lives through sport. This statement also reflects their commitment to inclusivity, unity, and sustainability, which are important values in today's society. This helps to create a strong, positive brand image that resonates with their target audience.
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Here's the one from Adidas: "Our purpose, 'through sport, we have the power to change lives,' guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world"
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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