How does Alibaba's strategy reflect on the concept of entry and exit barriers?

Alibaba's strategy reflects the concept of entry and exit barriers in several ways. Firstly, Alibaba leverages the explosive growth in the Chinese e-commerce market, which serves as a key entry driver. This growth provides a large customer base and high demand, lowering entry barriers. Secondly, Alibaba's global expansion strategy helps it overcome geographical entry barriers. However, there are also significant entry barriers that Alibaba faces. For instance, the company must navigate complex regulations in different markets, which can act as a significant entry barrier. As for exit barriers, Alibaba's substantial investments in infrastructure and technology make it costly to exit the market.