How does employee buy-in affect the success of a digital product launch?

Employee buy-in is crucial for the success of a digital product launch. When employees believe in the product, they are more likely to put in the effort to ensure its success. They can also become advocates for the product, promoting it within their networks. Furthermore, if employees understand the product and its benefits, they can provide better customer service and handle customer queries more effectively. On the other hand, if employees do not buy into the product, it may indicate potential issues with the product that could affect its acceptance in the market.

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Get to know your customer – "market research" or "customer development" is key to learning about what your customers need, want and what their pain points are. Determine their goals, drivers and problems so you can develop and market a valuable solution. Write a positioning statement – some questions to consider and answer when writing a positioning statement are: Who is the product for? What does it do? How is it different from other similar products? Who is your target audience? Pitch your positioning – when your positioning statement is ready and polished, present it to stakeholders in your company so everybody is on the same page. "If your employees have a hard time buying into the product, your customers might as well. If your team loves it, that might be a great sign that the product launch will go well," the experts say. Plan your market strategy – to launch and promote your product, you need a roadmap. Some businesses prefer to build a funnel strategy, while others prefer the...

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Digital Product Release (Part 2)

Our Digital Product Release Part I presentation gave you everything you needed to present your new digital product. Now, Part II gives you all the cha...

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