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Environmental Analysis is a crucial part of a marketing plan as it helps in understanding the external factors that might affect the business. It includes the analysis of political, economic, social, technological, environmental, and legal factors (PESTEL). This analysis helps in identifying opportunities and threats in the market, which can be used to strategize the marketing plan. It also aids in understanding the competition and customer behavior, which are key to defining the marketing mix and positioning.
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Our deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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