How does Google's never-ending mission contribute to its culture of innovation?

Google's never-ending mission contributes to its culture of innovation by constantly inspiring its employees to innovate and push beyond anything they can imagine. The mission is to organize the world's information and make it universally accessible and useful. Google knows it will never achieve this aspirational mission because there will always be more information to organize and more ways to make it useful. This unattainable goal keeps the employees motivated to constantly innovate and improve.

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All that's needed to replicate Google's people success in your own workplace is the belief that people are fundamentally good, and a commitment to create a culture of "high-freedom," which values liberty, authority and ownership. "If you believe people are good, they should be free," Bock says. This belief will profoundly impact how you treat employees, the freedom and empowerment you give them in the business and the resulting happiness they will feel about their work. Everyone wants to feel like what they do matters, so help your employees see the meaning in their work. Show them how it contributes to a greater good or benefits others. Google's mission is to organize the world's information and make it universally accessible and useful. Google knows it will never achieve its aspirational mission because there will always be more information to organize and more ways to make it useful. That is what inspires Googlers to constantly innovate and push beyond anything they can imagine rig...

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Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock, Google’s innovative Senior Vice President of People Operations, offers his best answers to these puzzling questions in his book Work Rule...

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