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Marty Neumeier's approach to branding and marketing differs from traditional methods in that it includes a unique brand marketing model with four elements: Focus, Difference, Trend, and Communications. He presents his ideas in an easy-to-understand manner using pictures and illustrations, which is a departure from traditional text-heavy methods. This approach is encapsulated in his concept of a 'whiteboard book', which emphasizes visual learning.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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