How does Nike utilize the Product Development framework to outper

Nike utilizes the Product Development framework in several ways to outperform in the market. Firstly, they use the Stage-Gate Process, which allows them to systematically manage their new product development process from idea to launch, ensuring that only the best ideas make it to the market. Secondly, they use the Product Life Cycle tool to understand the stages their products go through from introduction to decline, which helps them in planning and managing their product portfolio effectively. Lastly, they use Scoring Models to prioritize their product development projects based on their potential return on investment. These tools, among others, enable Nike to continuously innovate and stay ahead in the competitive market.

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How do you stay innovative and grow in a competitive market? Effective product development allows companies to sustain, grow, and thrive in both old and new markets. In this article, we'll explain what is, how to use it, how to customize our template to develop your own product, and if you watch until the end, you'll learn how Nike uses Product Development to beat the market. Our Product Development framework is useful for aspirational product developers who want to learn the product development process and for seasoned product managers who want to improve workflows with additional tools. The customizable template includes some of the best Product Development tools available today, such as Stage-Gate Process, Product Life Cycle, Product Dimensions, Growth Strategies, Scoring Models, and 25 other tools. Read on for a breakdown of how some of these tools can be used to develop a unique and innovative product.

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Product Development

How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in...

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